Story

कुछ भी बर्बाद नहीं

nothing here gets wasted

A body wash is mostly water, and the trade ships that water around the country in a plastic vessel designed to be binned in eleven weeks.

A shampoo bottle outlasts the shampoo by roughly four hundred years. That is not an argument against the bottle. It is an argument against throwing it away.

So the bottle is the thing you buy once. Everything after that is a pouch of the formula and ₹100 back for the empty.

What things are made of

सामग्री

The bottle

Built to be kept and refilled indefinitely.

The refill

A compostable pouch. No cap, no pump, no box.

The deposit

₹100 off the refill when the empty reaches us.

The label

Printed in four scripts, because the country reads in more than one.