WB·IDX·00
Nature first
You have thrown away every bottle you have ever finished. The bottle was never the problem — buying a new one every eleven weeks was.
Five formulas · Body & Hair
Glass & recycled plastic
Every bottle you have finished still exists.
Somewhere. That is not a guilt trip, it is just how the material behaves — and it is the reason we sell you the bottle once and the refill for ever.
01
A body wash is mostly water, and the industry ships that water around the country in a plastic vessel designed to be binned in eleven weeks.
A shampoo bottle outlasts the shampoo by roughly four hundred years. That is not an argument against the bottle. It is an argument against throwing it away.
02
Buy the product, it comes in its bottle. When it runs out you already own the bottle, so the next one is a refill and it costs less. That is the entire mechanic.
Every active is plant, mineral or ferment derived — snow mushroom instead of hyaluronic acid, rice bran ceramides instead of synthesised ones, flax mucilage instead of silicone.
How refilling works
Three steps, no subscription